How To Set Up An Ecommerce Business In Australia From Scratch

In 2022-23, more than 80% of Australians made at least one purchase from eCommerce websites. The sales were more than $63.8 billion and it is continuously growing higher. Would you like to be a part of this growing eCommerce sector? We are going to inform you how to set up an eCommerce business in Australia.

There are some misconceptions about the Australian Business Number (ABN) license for starting an online business in australia. We are going to clarify that. Besides, we will suggest some top-selling online products in Australia. Overall, this article is all-in-one to assist you with starting an ecommerce Business in Australia.

10 Most Effective Steps To Set Up An Ecommerce Business In Australia

Step 1: Choose Your Product

First of all, you should decide what you want to sell. Think about your passions and interests. Also, you have to research what products are trending in Australia.

You need to check out platforms like Google Trends or social media to see what Australian people are talking about. So, there should be a balance between your interest in the product and the popularity of that product in online marketplaces.

Step 2: Research the Market’s Demand

Once you have selected your product category, you have to dive deeper into market research. You have to consider facts like who your competitors are, what they offer, and what their prices are. 

Understanding your competition helps you to create your unique space in the market. You can also identify gaps in the market where you can introduce your products. It will give you an edge at the start.

Step 3: Develop Your eCommerce Business Plan

Now it’s time to develop your business plan. Your business plan should cover key aspects such as how you are going to collect products, which people are going to be your target audience.

Also, think about what will be your marketing strategy and how much you are going to spend on marketing and other expenses. This plan will guide you as you grow.

Step 4: Register Your Business

In Australia, you’ll need to register your business name when the annual turnover is more than 60000 AUD. For some products, you may need a business license even without reaching that turnover.

That’s why it will be better to get the necessary license at the initial stage. You can register your business through the Australian Business Register (ABR). You should also check if you need any other permits.

Step 5: Set Up Your Online Store

At this stage, you have to focus on starting your online store. You can choose from platforms like Shopify, WooCommerce, or BigCommerce to set up your online store. Each has its unique advantages.

You should Consider factors like ease of use, customization, and payment options. You have to make your site user-friendly and visually appealing. You can also consult with a web developer to get some ideas.

Step 6: Plan Your Logistics

Logistic support is an essential part of eCommerce business. To set up an eCommerce business in Australia, you should think about how you’ll handle shipping and delivery.

You have to research courier services available in Australia. In the beginning, you can consider offering free shipping or flat rates to attract customers. Also, decide on your return policy for customer trust.

Step 7: Plan For Professional Photography

All successful eCommerce platforms in Australia and all around the world always upload professional-looking product images.

Otherwise, your business will never shine. So, you have to plan to make your product photography look professional. You have to make changes like removing background, color adjustments, change opacity in Photoshop, and product retouching. 

Outsourcing photo editing services to a Professional Image Editing Company will be the best solution. Deep Etched Images can assist you with that. It will save your budget from hiring in-house designers. You can customize the service that you need. 

Step 8: Market Your Store

Once your eCommerce website and product photography are ready, you can jump on the marketing procedure. Social media platforms like Instagram and Facebook are good options to showcase your products.

Initially, you have to run ads to reach a larger audience. Email marketing is also a powerful marketing method in Australia. You can send newsletters with promotions and updates.

Step 9: Monitor and Adapt

After launching your eCommerce business, you should keep an eye on your store’s performance. You have to use tools like Google Analytics to track traffic and sales.

Also, listen to customer feedback and be ready to make adjustments according to their opinion. The e-commerce sector changes quickly based on the audience’s purchasing behavior. You have to also adapt to those changes.

Step 10: Build Relationships

Ultimately, you have to engage with your customers. Make sure that you respond to their inquiries and ask for reviews. Building a loyal customer base is key to long-term success for eCommerce businesses in Australia.

You need to focus on creating a loyalty program to reward repeat customers. As long as you can keep your customers satisfied, it will keep your business running.

3 Golden Tips To Follow For eCommerce Entrepreneurs in Australia

1. Give Priority To Product Photos

Product photos are the key to driving customer attention and sales for your business. That’s why you should not make any compromises with the product photos. You should do the post-processing methods according to the recommendations of top-rated eCommerce platforms such as Amazon and eBay.

2. Focus On Organic Marketing

In the crowded eCommerce sector, there is no other option other than marketing to make your business popular. You should optimize your website for local search engines that can significantly enhance your visibility. Use keywords that indicate local searches, such as “best online store in Melbourne” or “Sydney fashion trends.”

3. Utilize Social Media

Social media isn’t just for sharing casual photos. It’s a powerful tool for eCommerce growth. Platforms like Instagram and Facebook allow you to showcase your products visually. Besides, customer interactions can lead to valuable feedback and loyal followers. You have to create a Facebook business page and utilize it to grow your eCommerce business in Australia.

3 Big Mistakes To Avoid For eCommerce Entrepreneurs in Australia

1. Neglecting Customer Service

Exceptional customer service is as important as the product quality. If you fail to respond to inquiries timely or handle complaints poorly, you risk losing your customers. It will prevent repeat sales.  You should invest in a solid customer support system for instant responses. Happy customers are more likely to become repeat buyers.

2. Ignoring Mobile Optimization

With more Australians shopping on their smartphones, a mobile-friendly eCommerce website is essential. If your eCommerce site isn’t optimized for mobile users, you are going to lose significant potential sales. So, you must optimize your website to load quickly, be easy to navigate, and provide a seamless checkout experience on mobile devices.

3. Avoid Customer Feedback

Customer feedback is your roadmap to set up and grow your eCommerce business in Australia. If you don’t know about the customer’s opinions about your products, you are not going to make them satisfied. So, you have to analyze both positive and negative customer feedback. Then, you have to work on those recommendations.

Sum Up

The eCommerce business in Australia is growing at lightning speed. Though there are lots of competitions, you will have plenty of opportunities to make a good profit.

But you have to be wise with your product selection and product photos. You must use Deep Etched Images to make your products look special and attractive to Australians.

Deep Etched Images will always assist you with that by delivering exceptional eCommerce Image Editing Services. If you need any consultation to discuss your eCommerce Product Photo Editing, feel free to contact our expert support team.

FAQ’s